Thursday, June 14, 2007

More like, Racist Flakes


If Hitler's high school guidance counselor veered him towards a career in advertising, perhaps this is one of the clever ideas young Adolf would have come up with.

I really wish I were present during the brainstorming session of this ad campaign for "Rice Flakes". At what point did someone present the idea of using an offensive stereotype to market this product and how did it go from an idea, passing all sorts of approval points, to ending up in magazines!? This particualr ad, I found in Claudia, a Polish women's magazine. There are so many appropriate routes these people could have taken to sell rice cereal, but instead they basically did some free association and ended up with: Rice = Asian food = chinky eyes! Wow, good one geniuses...

I especially love the little girl's hairdo. Why not stick chopsticks in there while you're at it?

4 comments:

Sam said...

But it looks like so much fun being Asian! The kids are having a blast.

A. Stedman Hitchcock said...

ha, ha ha ha HAAA!!! That reminds me of the ice-cream ad I saw in Bilbao. It was like Sambo, but more racist. I think it was for chocolate ice-cream. On the bright side, you're keeping current with Polish Women's issues.

ryan said...

fucking amazing, though where's the geisha with the soy milk?

JenIsFamous said...

Hey Marc! Mikey sent this my way -- you've been blogged.

Jen (from jenisfamous.com)